Product Marketing Manager
Apply on Company Website

Product Marketing Manager

Job Description

Description Position at ITW Construction Products Canada

Primary Responsibilities

  • Collect and synthesize customer insights and competitive intelligence through field observation and interviews, market research and channel knowledge.
  • Develop the annual integrated marketing plans for assigned product categories.
  • Use data driven information to develop product strategies and specifications.
  • Launch new product rollout efforts including forecasting volumes, designing market tests, planning PK sessions and sales and channel training.
  • Develop and implement thorough price strategies and promotions to grow the business in these product areas.
  • Evaluate and report on product performance – sales volume, sell through, margins and market share.
  • Perform thorough competitive product analysis aimed at understanding the strengths and weaknesses of our competitor’s products.
  • Manage the financial performance of assigned product categories by utilizing ITW toolbox philosophies and other key performance indicators.

    Job Requirements:

    • Bachelors Required. Degree in Business, Marketing, or comparable discipline preferred; MBA preferred
    • 5 years of progressive marketing experience including a minimum of two years in a brand or product management role
    • Industrial products, pricing and promotion experience preferred
    • Strong oral and written communication skills and presentation creation and delivery skills.
    • Strong financial & data analytical skills to analyze financial results and identify new market opportunities.
    • Knowledge of Construction Industry preferred.
    • Travel: 20%

Job Snapshot

Employment Type Full-Time
Job Type Marketing, Management
Education 4 Year Degree
Experience At least 5 year(s)
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID oZIP5fwl
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.

Product Marketing Manager

Enter notes about this job: