Web Content Specialist / Web Content Writer II
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Web Content Specialist / Web Content Writer II

Job Description

Client: Financial Technology Company

Start: 10/28/2019

End: 10/28/2020

Job Title: Web Content Specialist / Web Content Writer II

We are looking for a Web Content Writer to help build out the content strategy and bolster our digital marketing efforts for QuickBooks domains. Reporting to the Group Marketing Manager for Acquisition & Optimization, this position will work within the marketing group to create highly engaging and relevant content for our blog, social media, and offsite advertising channels that will help fuel growth for the QuickBooks Canada business. The content writer will collaborate closely with the SEO Manager, the site experience team, and brand team to ensure that cross channel media includes a multi-channel content strategy that adds value to QuickBooks in the form of increased traffic and subscribers, and keeps new and existing brand followers coming back for more. This position will be based in Mississauga, Ontario but you will work cross functionally with partners located across many of our global sites, including the US, UK, Australia, India, France, Brazil and more. Responsibilities: This individual will be accountable for improving web content and driving traffic by refining existing content, as well as creating new content for all QuickBooks Small Business & Accountant products within the Canadian market (inclusive of QuickBooks Online, QuickBooks Desktop & Enterprise, the QuickBooks Self-Employed, QuickBooks for Accountants). This position requires a high level of creativity, as well as the ability to use SEO-driven insights to ideate strategic topics, and then write outstanding evergreen material. The successful candidate should also be detail-oriented and committed to meeting tight campaign deadlines. The successful candidate's responsibilities will include:

  • Writing, updating, and refining web content, blogs, social media channels, and other digital content to driver stronger user engagement and improve organic search rankings
  • Expand organic and social presence through highly sharable, link-worthy pieces.
  • Develop eye-catching headlines, ad copy, and social copy resulting in higher rates of engagement
  • Research industry-related topics and categories to write authoritatively for the small business industry and the FMS category.
  • Create content sitemaps, and collaborate on wireframe discussions for content needs
  • Create content calendars rooted in research of current events and timed according to business (topic) seasonality
  • Assist in writing SEO-optimized digital content including meta-tags, descriptions, titles, blog posts and landing pages that utilize best practices from other BUs (geos), while also creating Canada specific differentiation
  • Stay up-to-date with SEO best practices for website copy.

Skills: .Qualifications:

  • 4+  years of experience in content creation and copywriting with a focus on building customer knowledge bases through articles and blogs for websites
  • Nice to have, bachelor's or advanced degree in creative writing, journalism, marketing, advertising, communications or a related field  
  • Strong understanding or empathy of/for small businesses, and the crucial role that proper financials and accounting is in their success
  • Knowledge of SEO fundamentals and how to utilize KW research and TF-IDF to identify and capitalize on opportunities to drive traffic
  • Experience in managing a significant volume of content
  • Excellent storyteller, writer, and editor
  • Excellent overall writing skills in a number of different styles/tones • Superb attention to detail
  • Impeccable spelling and grammar
  • Confidence and initiative-taking when ideating, researching, and editing  
  • Ability to collaborate as part of a team, and also work independently to accomplish tasks


Education: .

Skills and Experience:

Required Skills: 







Patents: No

Publications: No

Veteran Status: No

# of Positions: 1

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178

Job Snapshot

Employment Type Contractor
Job Type Information Technology, Design, Legal
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 1019513
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Web Content Specialist / Web Content Writer II

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