Digital Marketing Analytics Coordinator
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Digital Marketing Analytics Coordinator

Job Description

Ref ID: 05000-0011379169

Classification: Web Designer

Compensation: $23.75 to $30.00 hourly

Robert Half is currently searching for talented Marketing Analytics specialists to assist our client on a long term contract (12 monthss) with strong likelihood of extension or moving to a full time employee.
If you have experience with all or most of the following please get in touch!

Responsibilities:
• Provide analytical and digital insights for paid & owned media channels such as SEM, Display/Programmatic, Social and Email
• Collaborate with Digital Channel Leads and other business stakeholders to discuss reporting needs, help establish KPI's and determine reporting frequency
• Based upon measurement reporting and analysis, provide actionable insights and recommendations to stakeholders within Digital and other business units to maximize performance against KPI’s
• Collaborate with our external agency partners as well as internal teams to develop tracking requirements for analytics implementations
• Contribute to conversion optimization objectives through a strong focus on the analysis of Ecommerce, consumer behavior and A/B Testing
• Involvement with data governance activities to help ensure data integrity and quality
• Apply analytical methods to discover and interpret information from multiple data sources
• Maintain in-depth knowledge of WestJet digital assets, business models, digital marketing strategies and digital analytics frameworks and methodologies

Job Requirements

Professional Qualifications:

• Post-secondary education in business or mathematics or other related education.
• 2-5 years of experience in Digital Analytics, Ecommerce, Financial Analysis experience with enterprise analytics platforms (i.e. Google Analytics 360, Adobe Analytics, Tableau etc.)
• Experience with return on marketing investment and marketing analytics, web analytics and KPIs.
• Working knowledge of Data Management Platforms and audience activation experience
• Working knowledge of attribution modelling and tag management technology
• Working knowledge of data visualization tools and search engine optimization.
• Working knowledge of digital commerce in the travel industry or other e-commerce industries.
• Excellent analytical, problem solving, goal orientated, and relationship building skills
• Excellent project management and communication skills, both oral and written.
• Ability to communicate complicated ideas and insights in an easily digestible format
• High energy team player with great attention to detail
• Excellent analytical and problem-solving skills (LOVE of all things data and analytics related)

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Base Pay 23.75 CAD - 30.00 CAD /Hour
Employment Type Full-Time
Job Type Engineering, Information Technology, Design
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 05000-0011379169
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Digital Marketing Analytics Coordinator


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