Digital Marketer (Display & Programmatic Channel Lead)
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Digital Marketer (Display & Programmatic Channel Lead)

Job Description

Ref ID: 05000-0011379164

Classification: Web Designer

Compensation: $20.00 to $27.50 hourly

Robert Half is searching for talented Digital Marketing specialists to assist our client on a 12 month contract.
This is an exciting opportunity within a large established marketing group. NE Calgary location and a strong chance of of extension or moving into a full time position.

Responsibilities:

• Lead the strategy and execution of paid digital marketing channels (display/programmatic, paid social etc.) as well as some traditional marketing channels (radio, print, OOH) to support acquisition campaigns, focusing on qualified traffic.
• Collaborate with agency and media partners to keep abreast of trends and drive innovation by identifying and executing first to market opportunities.
• Present and execute small to large scale targeted acquisition activities, provide timelines, communicate updates and obtain proper approvals of go-to-market plans.
• Listen and proactively seek competitive activities in order to provide recommendations accordingly.
• Work with internal teams to deliver quick-to-market strategies, supporting automation and self-authoring where applicable.
• Build strong cross-functional relationships with internal teams that will help deliver on digital marketing tactics.
• Manage external agency partners: perform monthly and quarterly reviews, hold them accountable on strategic delivery, ensure weekly budget and target reporting both for acquisition and brand activities.
• Work with external agency partners to develop creative concepts and paid media plans that are effective and in line with strategic marketing plan.
• Build revenue forecasts per paid channel and make recommendations on spend to meet and exceed revenue targets.
• Work closely with the Brand & Destination Marketing team, continuously optimizing campaigns to determine the optimal brand/acquisition mix as well as ensuring campaigns are complimentary.
• Work with external agency partners and tools to determine the right channel mix.
• Forecast, measure, and deliver on-time reports on digital marketing performance across all channels against documented objectives, including sales comps, conversion metrics, and web and app traffic.
• Proactively participate in the improvement and troubleshooting of retail processes.
• Proactively participate in the integration of retail elements into brand marketing and digital projects.
• Manage, maintain and report on your respective digital marketing budget.

Job Requirements

The successful candidate will have experience with all or most of the following.

• Recognized Bachelor's degree and or diploma.
• 3+ years' experience in a related discipline (Marketing, Communications, Digital or eCommerce), preferably within a Retail role with solid experience working with agencies in launching campaigns with digital advertising channels such display, programmatic, video paid search, paid social, print and out of home; along with having an understanding of coordination and integration with PR, Contesting, Experiential and Sponsorship teams.
• Strong understanding of the digital channel landscape including strong knowledge of key platforms such as DV360 and Google Analytics 360.
• Excellent analytical, problem solving, goal orientated, and relationship building skills.
• Excellent project management and communication skills, both oral and written.
• Ability to present ideas, negotiate, facilitate and problem solve.
• Ability to bridge the gap between campaign stakeholders, management, agencies and creative teams.
• High energy team player.
• Great attention to detail.
• Experience with return on marketing investment and marketing analytics, web analytics and KPIs.
• Knowledge of data visualization tools and search engine optimization.
• Principles of target markets and customer segments.
• Digital commerce in the travel i

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Base Pay 20.00 CAD - 27.50 CAD /Hour
Employment Type Full-Time
Job Type Engineering, Information Technology, Design
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 05000-0011379164
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Digital Marketer (Display & Programmatic Channel Lead)


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