Although trends change, Edward Jones remains steadfast in its values and strategy. The firm focuses on serving the serious individual investor by offering solutions-based advice for their long-term financial needs. Based upon its trade-offs and values, Edward Jones remains focused on delivering tailored financial guidance through trusted personal relationships and a high level of personal service. As it grows to serve more clients, the firm protects its culture by growing organically.
While the firm's strategy and business model remain constant, its practices have evolved. It supports branch teams with advanced resources and tools to help them best serve the firm's clients. When Edward Jones offers each client an ideal experience, the firm believes it can make a significant, positive difference in their lives.
