Senior Manager, Chief Marketing Management
Job Description

With a focus on Mobility, Operational Excellence, Value to our Customers and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.

We are currently looking for a Senior Manager, Chief Marketing Management to join our team in Mississauga, Ontario.

This role will be the primary contact function for all product/marketing opportunities related to assigned models and the competing brands in their class. Responsible for volume, share and profit of assigned vehicle portfolio.  Contributes to building brand value and achieving enduring profitable growth.

Job functions include but are not limited to:

1.    Marketing: 
Manages the development and implementation of marketing plans for assigned models in support of sales, profit, and brand objectives. 
•    Manages the development of strategic briefing communications for consumer audiences. Clarifies market position, consumer benefits and targeted audiences for all advertising, marketing and merchandising messages. 
•    Monitors the activities of functional groups in training, public relations, marketing communication and advertising agencies 
•    Supports long and short-term media/PR events for new vehicle launches, including overviews for the press on the target consumer and the launch plans.

2.    Lifecycle/Business Planning:  
Manages the development of and maintains lifecycle expense analysis by vehicle, combining current and future sales and production plans, incentive charts, market trends, advertising budgets, product enhancements and competitive actions for all project milestones. Represents Nissan Canada in negotiations with Program Director for Concept and Profile milestones.    

3.    Trim/Mix Strategy:
Manage development of Canadian specific Trim/Mix Strategy in partnership with Product Planning 
Manages introduction and Marketing of Special Editions and/or non-factory accessory packages throughout vehicle lifecycles

4.    New Vehicle Launch Plans: 
Manages the development and implementation of new launch plans for the introduction of new products. Plans and leads internal functional groups and vendor resources to achieve launch objectives.

5.    Pricing, Carflow, Incentives:
Manages the development of pricing proposals and implementation of pricing and production mix strategies. Manages the development and implementation of carflow, promotions, and contest/incentive plans to support sales and profitability of assigned vehicles.

6.    In-Market Performance:
Manages assigned portfolio KPI scorecard and regional performance.  Liaises with Sales Operations/Field Operations to understand the competitive market environment.

Job Requirements

Minimum Qualifications:

  • University Degree required
  • 10 plus years of Sales & Marketing automotive related experience at a professional level. Detailed knowledge of and experience in all of the following: Advertising, promotions, incentive development and dealer relations.
  • In-depth knowledge of the Canadian and US auto industry  (sales and production planning, pricing, product and segmentation)
  • Previous people management experience providing leadership, coaching, guidance and training, and contributing to staff development.
  • Cost and pricing analysis techniques; Excel, PowerPoint, and Word experience
  • Incumbent will be required to present proposals and recommendations to Nissan Canada Incorporated (NCI) Executive committee related to their vehicle portfolio for approval prior to execution.

Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today.

All of us at Nissan – regardless of functional area or expertise – share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in Canada and will be required to provide proof of employment eligibility at the time of hire. **Visa sponsorship for this position is not available at this time.**

Company Overview

Nissan is made up of a richly diverse group of people, as reflected in the company's leadership team and the numerous corporate outreach programs in which we participate in the community. Together, we have what it takes to build cars and trucks with the power to change both the way you view the world and the way you move in it.

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