Business Insights Specialist (Marketing Analyst)
Job Description

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Senior Data Analyst

On behalf of our client in the Banking Sector, PROCOM is looking for a Senior Data Analyst.

Senior Data Analyst - Job Description

  • Your goal as a Business Insights Specialist is to support the creation of integrated marketing campaigns that meet business and marketing strategies and objectives. More specifically, the successful candidate will:
  • Apply understanding of respective business strategies to produce relevant and meaningful data analysis to support business goals and objectives
  • Develop analysis to illustrate business trends and identify areas of business opportunities
  • Produce insights and recommend business actions to support business strategy and/or solve business problems
  • Execute on data requests accurately and within a timely manner
  • Represent functional area as an analytics & insights professional and key resource
  • Educate/train business users on how to integrate analytics into decisions
  • Provide recommendations on financial / monetization goals to deliver on (eg. quantify functional value, cost savings and revenue generated etc.)
  • Utilize both quantitative and qualitative methodologies to interpret and present data effectively and clearly
  • Support a positive work environment that promotes service to the business, quality, innovation, and teamwork

Senior Data Analyst – Mandatory Skills

  • Familiarity with direct marketing principles
  • A project management mindset to help prioritize and manage own workload to deliver quality results and meet assigned timelines
  • Team player while able to work independently
  • Pragmatic decision maker blending a mix of intellect, experience and street smarts
  • A profit driven mindset
  • 7+ years of relevant experience in a consulting, marketing, analytics or agency-side role in financial services or another retail industry
  • Knowledge of SQL and SAS; knowledge of databases and data structures
  • Undergraduate degree in business, science, statistics, marketing or other relevant discipline
  • Knowledge of multiple marketing disciplines, strategy development, consulting principles
  • SQL
  • Market Analytics
  • Data Analysis
  • Reporting and Story- telling based on Analysis

Senior Data Analyst – Nice to Have Skills

  • SAS experience
  • Previous Financial/Banking experience
  • Knowledge of banking industry, financial product/customer markets, current and emerging competitor and market trends an asset 

Senior Data Analyst - Assignment Start Date

ASAP – 12 months to start

Senior Data Analyst - Assignment Location

Downtown Toronto

Job Requirements


Company Overview

For 35 years, Procom has been pushing the envelope in North American IT staffing solutions. Driven by a senior management team of seasoned recruitment professionals, we have offices in 14 locations in the US and Canada and service all major IT markets.

When we started out in 1978, tech jobs were just being integrated into the workplace. We have been a part of shaping the landscape of IT in Canada ever since, placing IT consultants in major businesses in all sectors, including banking, telecommunications, and retail.

Through all the peaks and valleys of the IT industry, we have consistently done one thing: helping IT professionals discover the next chapter in their career.

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