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Business Development Manager, Commercial Services
Job Description

Purpose of the Job:

The Business Development Manager, Commercial Services is a sales role that is accountable for developing and executing a deposit strategy to Meridian’s Commercial Business Members and prospects.  This role is expected to identify Deposit opportunities and deliver Deposit solutions to attract significant new deposit business to achieve Commercial Services deposit growth targets as well as to meet the needs of our existing Members and prospects.  There is a focus of member relationship activities will be on the marketing, cross-sell, up-sell, and retention of existing commercial Members and attracting new Members and prospects. Grow the size and profitability of the commercial book by soliciting and maintaining solid new business relationships.  Proactively develop long-term, profitable relationships with Members and service partners within local markets to optimize business opportunities and referrals.  Act as a resource within Commercial Services in guiding Commercial Business Centre peers.

Key Responsibilities:

  • Independently conduct market analysis and identify suitable prospects, specifically from deposit rich industries, to effectively develop and execute a marketing program to acquire new Business Members.
  • Market and sell a deposit instrument product suite and to adequately position Meridian to meet member/prospect needs and cross sell appropriate deposit business solutions.
  • Execute a commercial relationship pricing model, making sound pricing and profitability recommendations and decisions when considering the needs of Members and prospects including gathering a database of competitive intelligence based upon efforts.
  • Negotiating terms, conditions and documentation with Members to close the deal
  • Maintain an ongoing sales pipeline including effectively developing and following up on referrals/prospects on a regular basis.
  • Point of contact for deposit products, pricing and  implementation questions/concerns
  • Identify and initiate contact with Members, community leaders, Centres of Influence (COI) and prospects to close deals and s trengthen, protect and grow the commercial book of business
  • Increase profitability of portfolios and fee income growth through the use of effective Member retention strategies and new business development activities (the position does not involve direct account/relationship management)
  • Maintain a highly visible presence in the local community, promoting the Good Neighbour Program and other Meridian community programs

Knowledge, Skills and Experience:

  • Minimum 3 years progressive experience in a financial services environment, preferably in Commercial Services.
  • Post-secondary education in finance, marketing and/or business administration or equivalent work experience; IFIC, CSC, CFP is an asset
  •   Strong skills in sales, relationship, interpersonal, communication, presentation, analytical and working as part of a teams
  • Strong working knowledge and understanding of business administration and finance, commercial banking and marketing ; with an attention to detail and accuracy, as well as a willingness to become the expert on deposit/cash management products
  • Proven sales track record utilizing a variety of selling strategies.
  • Working knowledge of commercial lending and cash management.
  • Past experience with the identification and sourcing of deposits would be an asset
  • Proven ability to build relationships and work as a team through the establishment of effective partnership with Commercial Relationship Managers and Commercial Cash Management partners to achieve shared commercial deposit growth targets
  • Self-motivated and results driven
  • Travel is required to meet member needs; Ability to work in normal business environment as well as flexible to work evenings and/or attend community events
  • Ability to work independently with confidence and strong commitment to member service
  • Computer literate in a windows environment – a general understanding of industry ERP systems is an asset

Experience the Difference!

Thank you for your interest in Meridian Credit Union. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Meridian is committed to providing accommodations for people with disabilities. Should you require an accommodation, we will partner with you to meet your needs.

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Job Requirements


Company Overview

Meridian is Ontario’s largest credit union, helping more than a quarter of a million Members grow their lives and businesses.

As a credit union, we are 100 percent owned by our Members. We work only for them, with profits returned to our Members in the form of the best products and services we can offer.

We get to know our Members so that we can proactively advise them on ways to save money, how to invest for the future and what financial solutions are in their best interest.

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