Sales Representative - Training - 12 Month Contract
Job Description

The Driver Training Sales Representative is an ambitious sales professional who seeks out new business to develop market penetration of the Johnston Equipment forklift driver training safety program.  The ideal candidate is competitive, outgoing, and a persuasive seller who thrives on winning and devising innovative ideas and plans to sell training to new and existing clients.  Operator training is required by law for employee safety; as such, knowledge of health and safety standards and legislation in addition to familiarity with lift trucks will be a benefit in this role.  The DTSR will have no struggle building and managing a pipeline of opportunities and have a market plan for new possibilities.  For over 60 years our sales representatives have had the benefit of a trusted industry leading brand in material handling and warehousing equipment and solutions.  The DTSR will be a strategic player in expanding this market share and revenue within a regional territory. 

Developing rapport quickly to uncover customer needs and providing advice on solutions that will support their compliance and safety strategy is your mission.  You will hone your strong time-management, organization, listening and follow up skills while you thrive being out in the field.  Daily activities you can expect are cold-calling and client meetings.  Our sales team at Johnston is all about customer service.  This is ultimately a position that requires an organized, self-motivated person eager to succeed.

Johnston Equipment offers our employees:

  • Competitive compensation (Base Salary and Commissions)
  • iPhone
  • Laptop
  • Comprehensive Training and On-boarding Plan
  • Work/Life balance
  • The chance to expand your professional and personal skills
  • A stable company who stands behind 65 years of business excellence
  • Learning with a national leader in a most critical industry, material handling

In this role, you will leverage your new account acquisition skills and motivation to solve problems with tangible and intangible solutions to bring on new client business.


  • Educate client’s on Johnston Equipment’s training programs
  • Leverage networking abilities to engage decision-making contacts
  • Bring on new business to achieve sales quota


  • Identifies, investigates and pursues prospective customers (competitive users, dormant accounts, non-users) actively promoting and selling Johnston Equipment’s training programs
  • Acquires new customers from an assigned geography, and/or a set of named prospects by researching sources for identifying prospective customers and for information to determine their potential as new customers. 
  • Establishes, develops and maintains business relationships with new or prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services.
  • Conduct telephone calls and in-person visits to perform presentations to new or prospective customers
  • Leads all aspects of the sales process, while calling upon other Company resources to assist in solution development or proposal preparation as needed
  • Prepares and submits sales activity reports, sales plan/forecasts and utilizes such resources to improve sales plans and activities. 
  • Maintains all new and prospective customer data in the Company database
  • Refers opportunities for the sale of products and services outside of their assigned subset of products and services to other company sales resources.
  • Work in tandem with other sales representatives to ensure a seamless transition of customer responsibility

Here at Johnston we believe that attitude is everything, bring your “make a difference” personality and strong work ethic and be ready to succeed!

You can make a difference: You hold an indispensable role in business acquisition an element of the core sales strategy. You are the face of GNJ for new clients who may not be familiar with the brand as well as being the solution provider for their training needs. You sell reputable lift truck and warehouse safety training that allow our customers to maintain the highest safety standards in their work environment and meet legal requirements so they can maintain productivity.  Selling driver training programs increases sales revenue streams and customer loyalty which in turn drive profits and fosters true business partnerships that last.

Johnston Equipment is working together for continuous improvement, sustainable outcomes and outstanding customer care. Live the values. Reap the rewards.

Additional Qualifications


  • Certificates & Designations
    • High School is required
    • Post secondary education


  • Achieves Results
    • Action Oriented
    • Creates Client Loyalty
    • Perform well in a fast-paced environment
    • Takes Initiative
    • Time Management
    • Minimum of 2 years’ experience selling a product or service business to business.
  • Bona fide job requirement
    • A driver’s abstract will be required upon acceptance of an offer and must meet company policy.
    • Valid Drivers Licence
  • Collaborates with Others, Committed to customers
  • Committed to Customers, Anticipates Customer Needs
  • Communicates Effectively
    • Communicates with Confidence
    • Courteous and Professional Manner
  • Leads People and Teams, Strong Interpersonal Skills

Job Requirements


Company Overview

Since 1954, Johnston’s mission has been to develop valued customer partnerships by providing precision, cost-effective material handling equipment to move product in, out and throughout your warehouse; service solutions and tools to better manage your productivity; racking, storage and system solutions to optimize storage of your goods; and programs to enhance your ability to protect both your assets and your people.

Submit your email address to begin the application process for the Sales Representative - Training - 12 Month Contract job
Email is invalid Email address is needed