Marketing /CRM Consultant - Senior
Job Description

Senior Marketing/CRM Consultant

On behalf of our client in the Telco Sector, PROCOM is looking for a Senior Marketing/CRM Consultant.

Senior Marketing/CRM Consultant – Job Description

  • Reporting to the Sr. Manager, CRM Operations, the successful candidate will be someone who not only can help drive efficient execution across the communication execution portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.
  • The CRM Consultant, Salesforce, CRM responsible for implementing the SalesForce Marketing Cloud platform, plus designing, developing, testing and deploying Email, SMS and MMS marketing campaigns for the Wireless and Connected Home units.
  • Essential to have attention to detail, technical knowledge to develop, test and launch campaigns to drive expected results. Hands-on execution experience, team managing skills and handling multiple business partners is highly desired.
  • Act as a key contact person between various Marketing units and their managers to execute Email, SMS and MMS campaigns.
  • Liaise with CRM Operations Connected Home and Wireless teams to ingest, process and deploy communications for targeted customers via Email, SMS and MMS
  • Manage and develop a team of analysts that will be responsible for day-to-day operations of Communication Platform. Resolve escalations and provide timely feedback on open issues.
  • Make part in managing various Email, SMS and MMS marketing campaigns; provide leadership in following up on various stakeholders’ campaign processes and adherence to timelines in campaign delivery as well as in evaluating the industry KPI’s on the different business units.
  • Act as a key contact on Communication Platform data insights and management between various marketing units and IT teams to provide necessary information and data analysis for customer and market knowledge.
  • Analyze and interpret the information provided to partners and recommend other appropriate studies.
  • Maximize the use of current resources & tool and support development of our next-generation campaign management platform
  • Act a change agent to improve the Communication Platform
  • Liaising with critical partners such as IT, Channel, Technology providers, Customer Care, Acquisition and Marketing teams to ensure customer engagement success
  • Performs as Subject Matter Advisor in digital marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
  • Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities
  • Interfacing within the internal and external stakeholders, particularly our CRM Operations, Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance
  • Engage partners – understand the business and anticipate needs; collaborate well
  • Lead a team – always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
  • Be a self-starter and having initiative to figure out problems on your own
  • Interrogate the status quo – challenge old habits, ask why, and find a better way
  • Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way
  • Strong project management and change management skills

Senior Marketing/CRM Consultant – Mandatory Skills

  • Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
  • Well-developed strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Natural or trained ability to grasp both business and technical aspects of the role
  • Ability to quickly establish credibility with internal client-partners and to be the seen as a partner to the business with a deep expertise in campaign execution and delivering impactful results
  • Minimum 3- 5 years of experience in Communication Platform Management (Sales Force Marketing Cloud)
  • Solid Experience in using advanced Communication tools such as Sales Force Marketing Cloud and Sales Force Service Cloud
  • Experience in customer segmentation and data driven targeting strategies
  • Knowledge of database marketing and data warehousing tools and software (SAS, SQL, ORACLE)
  • Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV o Knowledge of database architecture fundamentals and best practices
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing, finance, math, computer science or related field

Senior Marketing/CRM Consultant - Assignment Start Date

ASAP – 11 months to start

Senior Marketing/CRM Consultant - Assignment Location

Toronto, ON

Job Requirements


Company Overview

For 35 years, Procom has been pushing the envelope in North American IT staffing solutions. Driven by a senior management team of seasoned recruitment professionals, we have offices in 14 locations in the US and Canada and service all major IT markets.

When we started out in 1978, tech jobs were just being integrated into the workplace. We have been a part of shaping the landscape of IT in Canada ever since, placing IT consultants in major businesses in all sectors, including banking, telecommunications, and retail.

Through all the peaks and valleys of the IT industry, we have consistently done one thing: helping IT professionals discover the next chapter in their career.

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