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Job Snapshot

Employee Type - Full-Time EmployeeExperience - Not SpecifiedIndustries - General Business


CBC Digital Products is the country’s biggest digital startup, taking on the challenges of innovating how Canadians’ stories are told. We are also part of Canada’s oldest and truest broadcasting company. We are trying new things. We are growing. As an entity of our own. As a voice for our country. As a team.

Digital is a part of our present and all of our future. CBC’s strategy is focused on becoming a digital-first organization that provides a digital platform for storytellers. Our mission is to engage our audience with stories they care about.

The opportunity

If you want to enter the world of digital media and be part of the change and growth of one of Canada’s long-established and respected broadcasters, this is your chance. CBC Digital Products is looking for a Business Data Analyst, Audience Segmentation to join our growing Data Management Platform team to explore and optimize exciting patterns and relationships. This is a team that is taking on groundbreaking work, predicting and delivering customized advertising content. Our new Business Data Analyst, Audience Segmentation will focus on:

  • Creating segments in demand.
  • Analyzing data to suggest segment opportunities.
  • Researching and identifying new data sources.
  • Working with the development team to capture data from all sources.
  • Organizing data in a way that makes sense for the revenue group.

We need someone who is both business savvy and technical; someone who has a strong understanding of how to apply analytics for customizations, and who can translate needs into requirements and data into results.

This is an exciting opportunity for a Business Data Analyst who wants to be immersed in the data, who thrives in ambiguity and who can balance the science of the data with the human responses of our audience. If you're passionate about Canada and you love technology, learning and bringing out the best in others, you’ll love working at CBC.

Who you are and where are you now?

You are building out your career in Business and Data Analytics. You may have a background in Digital Advertising or AdOps. Either way, you have progressively moved up, bridging the technical with the human, refining your communication and project skills as you interpret and translate information. You love what you do and you want to take the next step up into a role you can build out to capitalize on your strengths, using tools that allow you to do your best work. You want to create solutions based on what the data tells you; help define processes and implement best practices. You want to be part of a team that prioritizes maintaining a positive working atmosphere and empowers individuals to make decisions.

What’s in it for you?

Cutting edge tech. CBC has more than 25 digital sites, all of which are mandated to reach Canadians online everywhere and every way, with a high emphasis on mobile devices. To achieve that goal, with no down-time, takes a robust infrastructure, powerful technologies, reliable solutions and rewarding work. As part of the DMP team, working closely with our counterparts in Media Solutions,  you will play a key role building the foundation for how we responsibly work with our audience data to create respectful, relevant, targeted advertising across our digital content.

Be part of the change. CBC/Radio-Canada is a Canadian institution. You want to be part of a team actively transforming the use of data at CBC/Radio-Canada. We know we aren’t the leader in this area.  As a public broadcaster, we are highly accountable to our audience and exercise caution when working with our data. Joining us now is an opportunity to make and implement positive changes. You can play a vital part in the evolution of this product.

Career growth. CBC is fully invested in our people. Whatever it is you want to pursue whether it’s a new programming language or a technical solution, whether it’s expanding your Agile knowledge or building an audience-facing platform. We will provide you with the time, resources and championing that you need to keep your career here rewarding.

How you will make a difference:

  • Deliver insights. You will deliver key findings that help drive Media Solutions’ decision making, optimization and prioritization. You will collaborate across teams to develop measurement strategies, learning agendas and roadmaps.
  • Transform data. You will apply your expertise and use tools to understand the quality of data collection and convert the raw data into consumable analytics for data modelling, machine learning and data mining.
  • Act as a Business Analyst. You will work across teams with internal stakeholders to understand business objectives and priorities, define data strategy and develop project scope for targeted audience advertising. You will generate and maintain documentation for implementation projects, process and tools.
  • Execute analyses. You will manage and deliver advertising performance analysis, platform analytics, customer segmentation, performance forecasting, ROI modelling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
  • Guide the development of daily, weekly, monthly, and seasonal reporting/scorecards to monitor the health of the initiatives, audience retention and acquisition and to share trends, business insights, and recommendations with stakeholders throughout the organization.
  • Create and translate. You will simplify complicated data scenarios into compelling and straightforward stories for non-data-savvy stakeholders.
  • Shape DMP roadmap. You will contribute ideas for further expanding and applying the DMP and data in general at CBC/Radio-Canada.

Why join us?

CBC/Radio-Canada reflects our Canadian identity and promotes democracy. We strive to represent the voices of the country and support social and economic innovation. Our values - collaboration, learning and continuous improvement - embody who we are as a people-focused, digital-forward employer. We offer a rare-in-tech work-life balance with flexible schedules, an excellent benefits package; we want to ensure you are happy in and out of the office.

Collaboration. We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths, championing their ideas and supporting their pursuit of new skills and career progression.

Learning. From simply buying a book or recommending a course to one-on-ones, our leadership team is focused on creating an atmosphere where people feel fulfilled. Our team members are given opportunities to learn and work cross-functionally across multiple projects.

Continuous improvement. What can you innovate in 8 hours a week? Our Digital department at CBC recognizes just how smart, creative and inventive our team members are. From prototyping new UI/UX to setting up dev environments to experiment on and learning new programming languages to creating improved search functions for our media. Wherever your interests lie, your 20% time is yours to allocate in a productive and professionally gratifying way.

What you bring:

  • The education. You have a post-secondary degree in e-Commerce, Business Intelligence or Marketing.
  • The languages. You are fluent in English and have a working knowledge of French.
  • The expertise. You have 3+ years progressive experience in a deadline driven media or agency environment. You have an in-depth understanding of digital platforms, the advertising industry,  and the categorization of content to create audience segments. You are an effective change agent with the ability to envision multiple paths forward.
  • The knowledge. You are acutely aware of the impact of data analytics on business driven decisions. You can identify opportunities for testing segments and generate reports looking at segment overlaps, affinity scores, trends, advertising effectiveness.
  • The technical toolkit. You have hands-on experience using:
    • AdOps technologies, ideally Google AdManager.
    • A DMP such as Lotame and DMP use cases.
    • HTTP to inspect code and use proxies to analyze calls.
    • Diving into 1st and 3rd party cookies.
    • Basic Information Architecture skills, especially around taxonomies.
  • The drive. You thrive in an autonomous and ambiguous role where you have the freedom to define what you do. You are curious with an ability to dig for insights, see the big picture and keep up with industry changes
  • The analytical skills. You are a strategic thinker and can respond quickly to critical circumstances. You can balance multiple projects simultaneously and execute decisions independently.
  • The relationship building finesse. You can nurture strong two-way relationships with clients, peers, partners and external technological vendors. You thrive in a collaborative environment.
  • The communication skills. You are skilled at presenting ideas to clients, sales and management. You know how to listen and you understand perspectives.

To apply:

Think this job is meant for you but worried you don’t have it all? At CBC we know that not everyone takes the same path when it comes to building their skills. You can read about the various backgrounds the talented people that make up our team bring to us here.

Hands-on experience, intelligence, innovation, a passion for learning and a team-focused approach can combine to form the best set of qualifications. If you feel you meet all or most of the qualifications we are seeking; and you are excited by the possibility of growing our company, please click on the link to apply.

In becoming the leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster.

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