Web Content Writer
Job Description

Web Content Writer

On behalf of our client in the Professional Services Sector, PROCOM is looking for a Web Content Writer.

Web Content Writer – Job Description

  • Web Content Writer to help build out the content strategy and bolster our digital marketing efforts for domains.
  • Reporting to the Group Marketing Manager for Acquisition & Optimization, this position will work within the marketing group to create highly engaging and relevant content for our blog, social media, and offsite advertising channels that will help fuel growth for the Canada business.
  • The content writer will collaborate closely with the SEO Manager, the site experience team, and brand team to ensure that cross channel media includes a multi-channel content strategy that adds value to in the form of increased traffic and subscribers, and keeps new and existing brand followers coming back for more.
  • This position will be based in Mississauga, Ontario but you will work cross functionally with partners located across many of our global sites, including the US, UK, Australia, India, France, Brazil and more.
  • This individual will be accountable for improving web content and driving traffic by refining existing content, as well as creating new content for all Small Business & Accountant products within the Canadian market (inclusive of Online, Desktop & Enterprise, the Self-Employed, for Accountants).
  • This position requires a high level of creativity, as well as the ability to use SEO-driven insights to ideate strategic topics, and then write outstanding evergreen material.
  • The successful candidate should also be detail-oriented and committed to meeting tight campaign deadlines.
  • The successful candidate's responsibilities will include: Writing, updating, and refining web content, blogs, social media channels, and other digital content to driver stronger user engagement and improve organic search rankings
  • Expand organic and social presence through highly sharable, link-worthy pieces.
  • Develop eye-catching headlines, ad copy, and social copy resulting in higher rates of engagement
  • Research industry-related topics and categories to write authoritatively for the small business industry and the FMS category.
  • Create content sitemaps, and collaborate on wireframe discussions for content needs
  • Create content calendars rooted in research of current events and timed according to business (topic) seasonality
  • Assist in writing SEO-optimized digital content including meta-tags, descriptions, titles, blog posts and landing pages that utilize best practices from other BUs (geos), while also creating Canada specific differentiation
  • Stay up-to-date with SEO best practices for website copy.

Web Content Writer – Mandatory Skills

  • 4 years of experience in content creation and copywriting with a focus on building customer knowledge bases through articles and blogs for websites
  • Prior experience with web-based writing
  • Prior SEO Web writing for web content, blogs, social media.
  • Digital Content writing.

Web Content Writer – Nice to Have Skills

  • Bachelor's or advanced degree in creative writing, journalism, marketing, advertising, communications or a related field Strong understanding or empathy of/for small businesses, and the crucial role that proper financials and accounting is in their success
  • Knowledge of SEO fundamentals and how to utilize KW research and TF-IDF to identify and capitalize on opportunities to drive traffic
  • Experience in managing a significant volume of content
  • Excellent storyteller, writer, and editor
  • Excellent overall writing skills in a number of different styles/tones
  • Superb attention to detail Impeccable spelling and grammar
  • Confidence and initiative-taking when ideating, researching, and editing
  • Ability to collaborate as part of a team, and also work independently to accomplish tasks.

Web Content Writer - Assignment Start Date

ASAP – 12 months to start

Web Content Writer - Assignment Location

Mississauga, ONT

Job Requirements


Company Overview

For 35 years, Procom has been pushing the envelope in North American IT staffing solutions. Driven by a senior management team of seasoned recruitment professionals, we have offices in 14 locations in the US and Canada and service all major IT markets.

When we started out in 1978, tech jobs were just being integrated into the workplace. We have been a part of shaping the landscape of IT in Canada ever since, placing IT consultants in major businesses in all sectors, including banking, telecommunications, and retail.

Through all the peaks and valleys of the IT industry, we have consistently done one thing: helping IT professionals discover the next chapter in their career.

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