Senior Marketing Campaign Data Analyst
Job Description

Senior Marketing Analyst

On behalf of our client in the Banking Sector, PROCOM is looking for a Senior Marketing Analyst.

Senior Marketing Analyst – Job Description

  • The selected resource will be responsible for providing analytical support on targeted marketing campaign initiatives.
  • Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
  • Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
  • Significant time will be spent on coding
  • QA - the successful candidate must ensure that all processes are followed, and lay outs are correct before the campaign goes out
  • Campaign Design & Execution - Utilize campaign design methods and tools such as IBMs Campaign Management application (previously UNICA).
  • Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
  • Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.

Senior Marketing Analyst – Mandatory Skills

  • 3 - 5 years of experience in Database Marketing and Campaign Development
  • Working with stakeholders and relationship management experience
  • SAS & SQL experience
  • Knowledge and experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages
  • Relationship building and management skills
  • Solid communication skills
  • Detail oriented
  • Strong analysis skills, ability to work with data sets
  • Keen to learn, able to ramp up fast
  • Eager to continually look for process improvement efficiencies and recommend potential solutions

Senior Marketing Analyst – Nice to Have Skills

  • Campaign management experience
  • IBM Campaign Management (UNICA), or similar application experience
  • Knowledge of Tableau

Senior Marketing Analyst - Assignment Start Date

ASAP – 6 months to start

Senior Marketing Analyst - Assignment Location

Downtown Toronto

Job Requirements


Company Overview

For 35 years, Procom has been pushing the envelope in North American IT staffing solutions. Driven by a senior management team of seasoned recruitment professionals, we have offices in 14 locations in the US and Canada and service all major IT markets.

When we started out in 1978, tech jobs were just being integrated into the workplace. We have been a part of shaping the landscape of IT in Canada ever since, placing IT consultants in major businesses in all sectors, including banking, telecommunications, and retail.

Through all the peaks and valleys of the IT industry, we have consistently done one thing: helping IT professionals discover the next chapter in their career.

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