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Jobs at Meridian Credit Union Limited Talent Network
Senior Manager, Digital Acquisition & Partnerships
Job Description

Job Summary

Reporting to the VP of Digital Banking, the Senior Manager of Digital Acquisition & Partnerships is responsible for driving new member acquisition across all products for Meridian’s digital member base, including motusbank. This entrepreneurial role will require exceptional digital, analytics, planning, communication, collaboration and people skills, in order to develop essential internal and external partnerships to drive sustainable growth across our digital acquisition channels. The role requires a “whatever it takes” mentality to ensuring digital acquisition targets are met or exceeded.

From an internal partnerships standpoint, this role will be responsible for working closely with Marketing, Contact Centre, Risk Management and others, to drive and co-ordinate integration of new partners, as well as tactics to increase application volume and conversions. Externally, this role is responsible for developing and managing partnerships that will drive new Member growth into our products and services. This includes referral programs, as well as fulfillment of our products on external platforms. In this capacity, the individual will also be responsible for developing long-term partnership strategy and road map at an individual partner level.

A key component of this role includes optimization of digital onboarding and lending platforms for both retail and small business.  We pride ourselves in offering an exceptional experience across platforms by reducing member friction and pain points.  Proactive and passionate focus on sales funnel analytics and member/contact centre feedback is necessary to prioritize strategic roadmap of these key digital platforms. 

This role will have two direct reports initially, with significant potential to grow.

Key Responsibilities

Program & Product Management

  • Leading meetings and proactive communication to stakeholder groups responsible for tactic development and execution of agreed tactics. This includes Analytics, Marketing, Contact Centre and broader Digital Banking.
  • Digital Banking team lead for all marketing-led acquisition campaigns.
  • Development and socialization of motusbank Product and Pricing recommendations for executive approval.  

External Partnerships

  • Seeking, developing and managing external partnership opportunities that drive acquisition.
  • An “always on” approach to dealing with potential partnerships, helping development of motusbank brand as a great partner option in the industry.
  • Ownership of partnership and road map for lending platforms, with support from Digital Product Manager from execution standpoint. 


  • Working closely with Analytics teams to provide sales funnel data requirements, and to optimize reporting of all acquisition components.
  • Leveraging digital sales funnel analytics and collaborative problem-solving to overcome friction points in sales funnels.
  • Hosting ongoing, cross-functional meetings that leverage data to review challenges, pain points and opportunities for sales optimization.

Digital Strategy

  • Working with VP, Digital Banking and peers to develop platform enhancement recommendations, including Contact Centre to ensure sales efficiency is at the forefront.

Process Optimization

  • Work closely with Contact Centre (sales operations) to ensure all tools and tactics are being leveraged to drive sales and ensure timely processing of applications.
  • Working with Contact Centre and other functional areas as needed to optimize efficiency of sales process, freeing up advisors to work more deals.

Knowledge, Skills, and Abilities

  • Strong knowledge of financial services products and service.
  • Experience in marketing, analytics and/or contact centre management an asset
  • Expert in establishing mutually beneficial business partnerships
  • Strong strategic, conceptual thinking and problem solving skills
  • Detailed oriented, with strong planning and organizational skills
  • Creative thinker who embraces change and is focused on continual improvement
  • Strong analytic skills with the ability to process complex concepts and communicate them effectively
  • Strong written and verbal communication and presentation skills
  • Strong collaborator; you welcome feedback and team problem-solving
  • Practices good teamwork by sharing the workload and willingly providing assistance. Works well in group problem solving situations. Contributes to a positive team spirit.

Education, Designations, Training, and Experience

  • Proven excellence as a digital revenue leader with deep revenue ownership, consistent revenue achievement and accurate forecasting.


Member Focus - Personally demonstrating that our Members are our highest priority.

Proactive - Seize the initiative by anticipating needs and identifying opportunities to provide a higher level of service.

Open Communication - Engaging in honest and transparent dialogue to develop mutual understanding, trust and cultivate deeper relationships.

Business Savvy - Continuously acquiring the knowledge needed to do one’s job to the fullest, using internal or external resources and applying the knowledge productively.

Partner Orientation - Initiates opportunities for collaboration and maintains productive relationships to achieve shared goals.

Integrity - Doing the right thing by always acting with openness, honesty and respect.

Creates a Supportive and Positive Team Environment:  creates and contributes to a positive team environment which encourages innovation, risk taking, and learning; speeds up team learning through sharing best practices; leverages the strengths and opportunities of the broader team

Experience the Difference!

Thank you for your interest in motus bank. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

motusbank is committed to providing accommodations for people with disabilities. Should you require an accommodation, we will partner with you to meet your needs. motusbank is an equal opportunity employer.

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Job Requirements


Company Overview

Meridian is Ontario’s largest credit union, helping more than a quarter of a million Members grow their lives and businesses.

As a credit union, we are 100 percent owned by our Members. We work only for them, with profits returned to our Members in the form of the best products and services we can offer.

We get to know our Members so that we can proactively advise them on ways to save money, how to invest for the future and what financial solutions are in their best interest.

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