● Develop PR campaigns and media relations strategies
● Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
● Edit and update promotional material and publications (brochures, videos, social media posts etc.)
● Prepare and distribute press releases
● Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
● Seek opportunities for partnerships, sponsorships and advertising
● Address inquiries from the media and other parties
● Track media coverage and follow industry trends
● Prepare and submit PR reports
● Manage PR issues
Requirements
● Proven experience as a Public Relations Officer or similar PR role
● Experience managing media relations (online, broadcast and print)
● Background in researching, writing and editing publications
● Proficient in MS Office and social media
● Familiarity with project management software and video/photo editing is a plus
● Strong communication ability (oral and written)
● Excellent organizational skills
● Ability to work well under pressure
● Creativity and problem-solving aptitude
● BSc/BA in Public Relations, Journalism, Communications or a related field