Marketing /CRM Consultant
Job Description

Marketing/CRM Consultant

On behalf of our client in the Telco Sector, PROCOM is looking for a Marketing/CRM Consultant.

Marketing/CRM Consultant – Job Description

  • As a team, we build and deploy new strategic and foundational capabilities across the organization and operate a number of functions that use these capabilities to inform commercial decisions, generate insight/foresight and drive improved performance and business value creation.
  • We are currently seeking an exceptional candidate for the role of Sr Analyst/ Manager, CRM.
  • Reporting to the Sr. Manager, CRM Operations, the successful candidate will be someone who not only can help drive efficient execution across the campaign execution portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.
  • The Sr Analyst/ Manager, CRM responsible for planning, designing and developing direct marketing campaigns for all channel including but not limited to email, direct mail, inbound/outbound phone, SMS, digital etc.
  • Essential to have analytical skills to test, measure and continuously improve campaigns to drive results.
  • Act as a key contact person between various Marketing units and their managers to make recommendations using in-depth analysis of CRM campaigns.
  • Make part in managing various marketing campaigns; provide leadership in following up on various stakeholders’ campaign processes and adherence to timelines in campaign delivery as well as in evaluating the industry KPI’s on the different business units.
  • Act as a key contact on data insights and management between various marketing units and IT teams in order to provide necessary information and data analysis for customer and market knowledge.
  • Analyze and interpret the information provided to partners and recommend other appropriate studies.
  • Develop analytical files for marketing databases to support modeling/profiling and marketing activities; as well as develop analytical reporting for Marketing and Finance.
  • Support Marketing Automation for campaigns, reports and database processes, and implement effective solutions using existing systems
  • Act a change agent to improve the campaign environment and campaign automation
  • Liaising with critical partners such as IT, Channel, Technology providers, Customer Care, Commercial Strategy and Marketing to ensure customer engagement success
  • Performs as subject matter advisor in direct marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
  • Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities
  • Interfacing within the internal and external stakeholders, particularly our Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance
  • Engage partners – understand the business and anticipate needs; collaborate well
  • Lead a team – always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
  • Interrogate the status quo – challenge old habits, ask why, and find a better way
  • Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way
  • Strong project management and change management skills What you bring to the role
  • Well-developed strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Natural or trained ability to grasp both business and technical aspects of the role
  • Ability to quickly establish credibility with internal client-partners and to be the seen as a partner to the business with a deep expertise in campaign execution and delivering impactful results

Marketing/CRM Consultant – Mandatory Skills

  • Minimum 3- 5 years of experience in Database Marketing / Campaign Management
  • Experience managing a large team and multiple business partners is highly desired.
  • Experience in using advanced CRM tools such as SAS Customer Intelligence Suite, SalesForce, SQL programming and leveraging digital capabilities such as Adobe Audience
  • Advanced experience in customer segmentation and data driven targeting strategies
  • In-depth knowledge of database marketing and data warehousing tools and software (MS SQL, ORACLE)
  • Experience in deploying large scale technology transformations including program management, funding and change management
  • Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
  • Knowledge of database architecture fundamentals and best practices
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing, finance, math, computer science or related field

Marketing/CRM Consultant - Assignment Start Date

ASAP – 16 months to start

Marketing/CRM Consultant - Assignment Location

Downtown Toronto

Job Requirements


Company Overview

For 35 years, Procom has been pushing the envelope in North American IT staffing solutions. Driven by a senior management team of seasoned recruitment professionals, we have offices in 14 locations in the US and Canada and service all major IT markets.

When we started out in 1978, tech jobs were just being integrated into the workplace. We have been a part of shaping the landscape of IT in Canada ever since, placing IT consultants in major businesses in all sectors, including banking, telecommunications, and retail.

Through all the peaks and valleys of the IT industry, we have consistently done one thing: helping IT professionals discover the next chapter in their career.

Submit your email address to begin the application process for the Marketing /CRM Consultant job
Email is invalid Email address is needed