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Lead Generation Specialist

  • ROI Research on Investment
  • Montreal
  • 2019-11-13

Job Snapshot

Base Pay - 40,000 CAD - 45,000 CAD /YearEmployee Type - Full-Time EmployeeEducation - 4 Year DegreeExperience - Up to 5 year(s)Travel - NoneRelocation Covered - NoIndustries - Business Development, Professional Services, Research


ROI Research on Investment is a global authority on corporate expansion and investment attraction for economic development organizations. We offer a world-class approach to multi-platform lead generation and investment prospecting strategies. Rooted in economic development, ROI delivers marketing intelligence, targeting strategies and training in modern economic development practices to its global client base. ROI is also home to; an industry-leading business intelligence and lead generation platform that harnesses Big Data and Artificial Intelligence to forecast company growth and expansion.


Reporting to a Director of Client Services, the Lead Generation Specialist will execute direct outreach, research, strategy development, and business intelligence-gathering on behalf of ROI’s global client base. The ideal candidate has a B2B sales and marketing background, strong research and analytical skills and a passion for delivering excellence in client service.


  • Execute primary and secondary market research to identify expansion projects and investment prospects on behalf of ROI’s clients 
  • Execute take-to-market strategy by leveraging tele-prospecting, email, InMail and other social media to maximize the volume of qualified leads
  • Maximize business intelligence gathering and ensure accurate entry into the database for all customer contacts
  • Support client programs by preparing for and participating in program launch and status meetings, producing customized list of viable prospects, generating professional company profiles, contribute to status report creation and provide insights and recommendations for final reports.
  • Ensure ongoing Economic Development learning including participation in ROI Research on Investment’s professional development program


Experience and Education:

  • Bachelor’s Degree, preferably in: International Studies, Economics, Marketing, Business or Commerce
  • 1 to 2 years of experience in inside sales, market research, competitive intelligence, data gathering
  • Fluent in English and/or French (additional languages are an asset)

Core Competencies:

  • Economic development knowledge and expertise an asset
  • Strategic thinker and creative problem solver 
  • Takes accountability, demonstrates personal integrity & honesty
  • Self-motivated, highly-energetic and works well in both an independent setting and a team environment
  • Strong oral and written communication skills
  • Ability to multi-task and perform well in a high-pressure environment
  • Commitment to quality and excellence in client service

Company Description