The Creative Group Job Details
Director of Casino Marketing
2019-03-20
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Job Overview
Company: The Creative Group
Location: CA-BRITISH COLUMBIA-Vancouver
Base Pay: 130,000 CAD - 160,000 CAD /Year
Employee Type: Full-Time Employee
Manages Others: Not Specified
Job Type: Consultant
Design
Marketing
Req'd Education: Not Specified
Req'd Experience: Not Specified
Req'd Travel: Not Specified
Relocation Covered: Not Specified
Contact: Recruiter
Phone: 604-678-4405
Email: Send Email Now
Fax: 604-687-7533
Ref ID: 05060-0010846826
Job Description
Ref ID: 05060-0010846826

Classification: Mktg/Comm Manager

Compensation: $130,000.00 to $160,000.00 per year

The Director of Casino Marketing will be responsible for the strategic direction and implementation of the overall operations and staff of the department including database, advertising, promotions, and entertainment. This position requires a background in casino marketing and public relations as well as exemplifying outstanding leadership, business development and management skills. The Casino Marketing Director will lead a team in which he/she personifies the company culture, values and management philosophy. They possess strong analytical abilities with innovative ideas and solutions.
Job Requirements
DUTIES AND RESPONSIBILITIES - Work collectively with BCLC to enhance revenue growth opportunities and marketing awareness - Grow overall Slot and Table Game revenue - Creates, develops and implements an effective strategy to provide marketing for the casino property; includes planning, organizing, communicating and implementation of all advertising and marketing programs with an emphasis on print, radio, direct response media, in-house collateral, website and social media - Develops and implements short and long term marketing operating and capital budgets in order to meet the marketing services and support requirements of the Company - Develops all special events and promotions to support the casino business operations - Provide direction to individuals directly reporting to this position in accordance with the organizational chart of the company - Directs associates to support marketing program development for new customer acquisition and guest retention - Create a competitive advantage through the design, development and implementation of marketing programs - Work closely with operations to coordinate new programs that promote maximum growth opportunities - Manage effective controls over all casino marketing results and adhere to approved budgets - Oversee and evaluate market research and adjust marketing strategies to meet the changing market competitive conditions - Set short and long term programs that will set Parq Vancouver apart from the competition and maintain the brand and reputation to the highest level in the industry - Expertise in the development and maintenance of the company?s systems and loyalty programs/player programs - Establish and maintain relationships with industry influencers, media, key community and strategic partners - Establish, maintain, and work cohesively with Resort Marketing team to adhere to Parq Vancouver brand standards - Determine agencies and suppliers of record and negotiate contract terms, conditions for major services and make recommendations to the President/CEO - Responsible for overseeing implementation mechanisms to monitor progress; implement processes for the department and oversee the development of team performances QUALIFICATIONS AND EXPERIENCE - Minimum 7 years of management experience in a Casino Marketing role - Post-secondary degree in communications, marketing or public relations - Strong knowledge of database marketing - Strong understanding of business planning (ie. Budgeting, forecasting and long range planning) - Know how to analyze and interpret P L statements - Ability to work on numerous projects at one time, prioritize tasks and manage time wisely - Excellent communication, organizational and analytical skills - Ability to manage conflicting priorities - Strong computer knowledge ? Excel, Word, PowerPoint and Outlook - Event planning/execution experience an asset CERTIFICATES AND/OR LICENSES REQUIREMENTS - Valid GPEB license - Serving it Right Certification Due to the overwhelming amount of applicants, only successful candidates will be contacted. If you have the skills to succeed, don't hesitate in applying. For a speedy response, apply directly to [Click Here to Email Your Resume]

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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    The Creative Group is an Equal Opportunity Employer