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Job Snapshot

Employee Type - Full-Time EmployeeExperience - Not SpecifiedIndustries - Management


Sensibill is lighting up the FinTech industry with mobile solutions that are changing the way people interact with their purchases and enabling corporations to make critical insights. Were looking for a Customer Marketing Manager who is passionate about the FinTech and Financial Services industries and wants to make an impact.

As the Customer Marketing Manager, you will lead Sensibills strategy for ensuring our Receipts solution is a success from launch and through its lifetime. To do this, youll be working closely with our clients on their marketing efforts. Youll also be building out the Sensibill Marketing Playbook, consisting of best practices, messaging matrices, campaign templates, and more. The Marketing Playbook will be shared with clients when they onboard. The role requires extensive knowledge of how financial institutions market to their customers, the way in which they prioritize products such as Receipts and the challenges they face when executing marketing campaigns. If you love helping people and are customer-centric, you will also love this job!

The Customer Marketing Manager will be working directly with the companys Marketing, Sales, and Client Success teams. Our ideal candidate is comfortable with changing business priorities and is happy to get in the weeds to help the team as needed. The perks? Amazing experience in a startup environment at the cutting edge of the #fintech industry, working with some of the brightest talent in Toronto.

As our Customer Marketing Manager, you will:

  • Plan, develop, and execute the Sensibill B2B2C marketing strategy for current and future clients in collaboration with the Director of Marketing and Client Success team
  • Using digital marketing (website, social, SEM, SEO, email, and mobile), internal/branch communications, and traditional marketing such as print, tv, and radio ads, you will collaborate with clients to create a strategic marketing plan for the lifetime of Receipts tailored to the FIs unique target market
  • Work with external vendors and internal team members as necessary to create marketing collateral including but not limited to: demo videos, website copy, social post copy, email copy, in-branch signage, mobile prompts, etc.
  • Educate the FIs marketing team on Receipt functionality through performing demos, sharing product documentation, FAQs, Receipt personas, and use cases
  • Understand the FIs marketing team in depth their goals, how they determine ROI, the budget they have available, and additional items outside of Receipts on their roadmap
  • Develop a comprehensive marketing playbook designed to provide FIs with marketing best practices, effective channels, messaging matrices, and sample/templated campaigns
  • Monitor and report on the campaign-specific engagement of end users and reporting results back to clients
  • Collaborate with the FIs marketing team in order to get additional metrics such as open rates, click rates, etc.
  • Work closely with the sales and delivery teams to understand key stakeholders, monitor account health, and to prepare quarterly business reviews

Now about you:

  • BA or equivalent working experience
  • 5+ years of proven marketing experience in the B2C or B2B2C space
  • Experience in marketing for FIs and/or marketing through an intermediary
  • Deep understanding of mobile and digital marketing
  • Excellent account management and customer service skills and truly enjoy connecting with others, building relationships and delivering a white glove experience
  • Thrive in environments where you carve your own path
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver

Whats in it for me?

We love #pie. Our culture is like that perfect piece of pie; humble and delivers exactly what you expect. Why #pie? Thats our acronym. We are a team of people that work to #getshitdone, all while ensuring Passion, Integrity, and Excellence.

Joining a startup in the early days is pretty much the greatest adventure you can embark on in your career. You have the opportunity to make meaningful contributions; to make an impact. We are lean, we are smart, and we live for balance there are no mandatory 60-hour work weeks here.

This is not a top-down culture. We want everyones input during critical decisions. To that end, if you have ideas, we want to hear them. Together, we can build out your role, build our product, and our company. We want new core team members who want to invest in us the way we invest in them. We want your ideas, your energy, your skills, your dedication, and if you have any, well take your #receipts too.

What does the interview process involve?

The first step is a conversation with Lauren. She'll focus on the human side of things and answer any questions you may have. From there, those that exhibit a high potential to be successful in our environment will have an opportunity to demonstrate their technical capabilities and then talk shop with the Marketing Team. Assuming youre one of our finalists, well be sure to give you a tour of the office and introduce you to some of your future teammates.

Were not just interviewing you. We want to make sure that were the right fit for each other, so please feel encouraged to interview us at every step.

Sensibill is an equal opportunity employer. Should you require accommodation in any aspect of our selection process, please contact [Click Here to Email Your Resumé].

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