Marketing Manager
Job Description

Employment :Permanent

# of Openings :1

Classification :Sales & Marketing Industry:Sales and Marketing

Talentcor is collaborating with one of our Manufacturing Clients - a global leader in their industry, to place the position of Marketing Manager.

This is an ideal role for an experienced Marketing Manager who has created and implemented Marketing strategies from the ground up, who is a driven, has sales/ business development experience, with an advanced understanding of the agricultural industry (a MUST have).

  • Managing all of the company's marketing initiatives and using market research and analysis to direct a strategic marketing plan
  • Oversees the production of all promotional materials and marketing campaigns
  • Direct and promote the brand to create strong brand recognition
  • Reports marketing and sales results to senior executive
  • Collaborate with Sales to define high-value customers - understand their needs and purchase decision process; deliver differentiated strategy across the customer lifecycle to meet their needs
  • Must be flexible to accommodate international travel to connect with clients and marketing needs
  • Collaborate with upper management consistently to understand the full marketing needs of the business in order to stay on target
  • Lead and manage a team of product marketers to ensure the success of product placement and adoption
  • Develop go-to-market strategy and oversee launch processes for new product launches, and deliver differentiated messaging and product positioning
  • Develop customer segmentation – identify target segments, their needs and purchase decision process, develop value proposition and sales mix strategy for each segment
  • Educate the company, on competition and market/industry trends to influence the Product Roadmap
  • Architect and implement the strategy for pricing, messaging, packaging, promotion and selling of our products
  • Serve as an ambassador for our products through leadership-driven content and event participation

  • Agriculture/ farming knowledge/ background is Mandatory; manufacturing would also be an asset
  • 6+ years of Marketing and Sales Experience
  • Post-Secondary degree in Marketing or related field
  • Strong communication and negotiating skills to develop and maintain customer relations
  • Keen eye for detail with a business development mindset
  • Ability to identify the needs of the department and to work independently and efficiently and implementing strategies and programs
  • Willingness to go above and beyond to ensure the successful growth of the department and company

Our client offers a competitive compensation package including health and dental benefits, RRSP matching, and wellness benefits.

Talentcor would like to thank all candidates for their interest; however, due to extremely high volume of applications we receive, only candidates being selected for an interview will be contacted.

Please email with resume to Renee Bennett - [Click Here to Email Your Resume] and list how you qualify; stating 'Marketing Manager' in the subject line.

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About Talentcor

Talentcor provides recruitment services for Administrative Professionals, Light Industrial, Sales & Marketing, Finance & Accounting, Customer Service, Human Resources, Legal, Skilled Trades and Procurement positions across all industries in Canada. Our process allows us to get to know the best talent, understand their needs, and find matches that lead to success.

Talentcor is a division of Design Group Staffing Inc. an organization that is ISO 9001 Certified and has been named one of Canada’s 50 Best Managed Companies each year since 1999 and has held Platinum Status since 2005. Headquartered in Edmonton, Alberta, Design Group Staffing Inc. employs over 350 recruitment professionals who place thousands of quality candidates per year. With offices across Canada, we understand industry challenges that are unique to each region and offer both national reach and local knowledge.

For more information about Talentcor, please visit talentcor.com