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Digital Marketing Specialist at Buhler Versatile Inc.

Digital Marketing Specialist

Buhler Versatile Inc. Winnipeg, Manitoba Full-Time
RRSP, disc time, health spending account, educational assistance
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Do you love digital marketing, social media, and analytics? Are you looking for a fast-paced career where you can dive into the details and have an impact on the bigger picture? Versatile (Buhler Industries Inc.) might be the place for you.

We are looking for an experienced digital marketing professional that can manage our complete online presence. Reporting to the Head of Marketing, the Digital Marketing Specialist is responsible for developing and reporting-on all digital experiences and campaigns including a robust social media plan, paid advertising, website maintenance, email marketing, and dealer tools. This role will work across stakeholder groups to define and implement a strategy for paid and organic marketing campaigns. As you know, no plan is complete without performance metrics. The Digital Marketing Specialist should be driven by data, enjoy generating reports and good at inferring new solutions from measured results. The successful candidate will lead numerous activities across different platforms and should have sophisticated understanding of digital media and be experienced with a variety of digital marketing tools.

Key Responsibilities & Duties:

  • Craft engaging experiences across digital properties (website, email, social media, advertising) to increase traffic, followers, engagement and brand awareness
  • Develop, execute, and report on social media campaigns for Facebook, Instagram, and Twitter
  • Provide consistent and professional engagement while maintaining brand voice and identity throughout communications
  • Build, maintain and report-on paid activities through Google tools and social media providing day-to-day management of campaigns, bid strategies, spend and optimization efforts to ensure KPIs are identified and aligned with business goals
  • Create custom campaigns and workflows in HubSpot that generate, engage and nurture leads
  • Maintain customer databases and leads in CRM tools and lead capturing initiatives (HubSpot etc.)
  • Lead digital projects from inception, through development, execution and launch
  • Manage website SEO improving performance and discoverability
  • Generate digital reports on the analytics of online activities, provide recommendations for improvements based on performance
  • Coordinate website updates for various departments, including job postings, product bulletins, news updates etc.
  • Collaborate with the marketing team and other internal and external stakeholders to develop effective strategies that reflect the Versatile brand and contribute to business objectives

Skills, Experience & Requirements:

  • Ability to execute professionally on all job responsibilities listed above
  • Degree/Diploma in a field related to Marketing, Communications, Business or equivalent
  • 3+ years of relevant work experience in Digital Marketing
  • Proven track record for developing powerful digital experiences while ensuring consistent brand messaging and positioning across digital platforms
  • Mastery of corporate social media management, PPC, SEM and SEO principles and best practices
  • Individuals that are Google certified (Ads, Search, Analytics) will be given preference
  • Experience using HubSpot is an asset
  • Excellent organizational skills, the ability to multi-task and an eye for detail
  • Strong time-management, scheduling and planning skills
  • Superior analytic skills and the ability to interpret data to inform decisions
  • Clear and effective communication skills with internal and external parties
  • Motivated self-starter that can work independently and collaborate as part of a team
  • Previous agricultural experience is an asset

To apply, please submit cover letter, resume, and salary expectations 

Recommended Skills

  • Agriculture
  • Analytical
  • Attention To Detail
  • Brand Awareness
  • Business Planning
  • Communication
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