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Marketing Copywriter at Procom

Marketing Copywriter

Procom Waterloo, Ontario Contractor
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Marketing Copywriter Procom KW is currently seeking an experienced Marketing Copywriter for a role with one of our clients in the financial insurance services sector.

Marketing Copywriter Job Details

As a Marketing Copywriter, you will be responsible for building authentic conversations between advisors and prospects, Clients and communities with engaging and innovative content across various digital and print platforms. You will be part of a team that delivers customized, bespoke marketing initiatives at the region, team, and individual advisor levels. The team is accountable to define and deliver marketing programs that effectively position distinctive value proposition for target clients and drive leads and Client engagement.

Marketing Copywriter Responsibilities

  • Advisor consultation: Write value proposition, biography, social media headlines, brochures, services offering for advisors
  • Craft written content that influences audiences across different media, including targeted email, web, social and video
  • Execute promotional and business writing projects including editing and managing the approval process for print and digital tactics
  • Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences

Marketing Copywriter Must Haves

  • Post-secondary education in marketing, journalism or communication-related field or relevant work experience
  • Minimum 3-5 years’ experience in marketing promotions roles with writing and digital marketing experience
  • Proven ability to drive content and communication strategies and plans
  • Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
  • Sound understanding of the principles of digital marketing compliance such as CASL and AODA
  • A client-first helpful and approachable attitude
  • Ability to manage difficult conversations
  • Ability to understand advanced industry concepts and distill them in engaging and relatable content
  • Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience
  • Ability to identify opportunities to link projects, initiatives, or promotions together

Marketing Copywriter Nice to Haves

  • Bilingual (English/French)
  • Previous experience working in financial services
  • Proven experience managing automated email marketing campaigns for consumer brands

Marketing Copywriter Start Date

Immediate

Marketing Copywriter Assignment Length

Initial 3 month contract to start

 

 

Recommended skills

Digital Marketing
Advertising
Campaigns
Email Marketing
Social Media
English Language
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Job ID: 293534

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