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Director of Product Marketing at Procom

Director of Product Marketing

Procom Calgary, Alberta Full-Time
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Director of Product Marketing
On behalf of our client, Procom is seeking a Director of Product Marketing for a full time permanent position in Calgary.

Director of Product Marketing - Job Details
  • Create and execute a product marketing plan, in line with the growth and revenue goals of the client, to generate interest and drive demand for both new and existing business
  • Develop go-to market strategy for new products, in collaboration with the product management and sales teams
  • Enhance product development through competitive information, as well as market and product analysis
  • Identify new opportunity areas for the product capabilities by analyzing market trends and competitive gaps
  • Lead the support in training sales and client success teams to ensure their ability to effectively position and sell new products and features
  • Manage new product and new feature launch activities, including release and installation of marketing and promotional activities, and ensuring requisite tasks are assigned to responsible parties
  • Partner with other teams to understand data-driven customer feedback to prioritize market strategies
  • Work with product management and development teams to give input in customer and market needs on feature and functionality requirements.

Director of Product Marketing - Mandatory Skills
  • Diploma or degree in marketing, advertising, information technologies, or a related field
  • Minimum 7 - 10 years of marketing experience, with significant focus on B2B SaaS products
  • Excellent communication skills with the ability to persuasively present complex material to both technical teams and non-technical consumers
  • Previous experience in project management and working collaboratively with other teams
  • Demonstrated strong analytical skills to conduct product, marketing, and competitive analysis to develop strategies based on the findings
  • Decisive, iterative, and agile personality, with ability to influence others and attain buy-in commitment
  • Strong problem solving skills, with ability to display calmness and composure in ambiguous environments

Director of Product Marketing - Assignment Location
Calgary, AB

Director of Product Marketing - Assignment Length

Recommended skills

Product Marketing
Product Management
Marketing Strategies
Marketing Planning
Business To Business
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