Icon hamburger
Briefcase

Create Job Alert.

Enter your email below to save this search and receive job recommendations for similar positions.
Thank you. We'll send jobs matching these to
No Thanks
CA
What job do you want?
Apply to this job.
Think you're the perfect candidate?
Apply on company site
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
Default1

Marketing Specialist - 12 months Maternity leave contract

Aquatic Informatics Vancouver, British Columbia Full-Time
Apply on company site

Create Job Alert.

Get similar jobs sent to your email

Do you want a meaningful role with a company that is making a real difference? Do you want to be involved in one of the most important resource areas in the world today: water? Then join our energetic and growing team… help us revolutionize an industry.

About Our Company

Founded in 2003, Aquatic Informatics (AI) provides software solutions that address critical water data management, analytics, and compliance challenges for the rapidly growing water industry. Aquatic Informatics is the trusted provider of water management solutions to over 1,000 municipal, federal, state/provincial, hydropower, mining, academic, and consulting organizations in over 60 countries that collect, manage, and process large volumes of water data.

Aquatic Informatics’ platforms include AQUARIUS analytics software for natural environments; WaterTrax compliance and electronic reporting tools for municipalities; Linko software for the management of industrial pretreatment and hauled waste records; and Tokay for backflow prevention. From source water through to the receiving environment, our interconnected data management platforms drive the efficient management of water information across the water cycle to protect human health and reduce environmental impact.

Aquatic Informatics is headquartered in Vancouver, Canada and has offices in the US and Australia. Aquatic Informatics is one of the fastest-growing clean technology companies in Canada. We value independent thinking, initiative, teamwork, a relentless pursuit of quality, a playful spirit, and a sense of humour. We like smart people – IQ and EQ – who care about the environment and want to do good in the world.

About the Opportunity

As the Marketing Specialist, you will work closely with the sales and marketing team to generate high performing campaigns that result in leads for the sales team to follow up with. You will also conduct campaign analyses that will be used to inform strategic decisions by stakeholders across the company. You will be working in a fast-paced environment, managing multiple projects at once. This role will drive marketing strategies that generate data-driven results. This includes developing, planning, and executing marketing campaigns and tactics.

You LOVE data and tinkering with marketing programs to deliver data-driven results. You are well versed in the stages of the buying cycle and in customer journey mapping, and have the technical expertise to implement marketing automation solutions, CRM, data enrichment solutions, etc.

Other responsibilities include:

Design, develop, and implement marketing programs to support the company’s products, services, and market sectors. Manage a content calendar that delivers a variety of assets (including webinars, eBooks, email campaigns, videos, etc.) across the buying cycle, resulting in qualified leads for sales follow up. Provide operational support for Marketing Tech stack, including Salesforce, Marketo, and other marketing tools. Maintain scalable processes for Marketo that align with best practices, including system configuration, architecture decisions, workflow management, and integration with other tools Ensure KPIs are met – including but not limited to leads, MQLs, SQLs, opportunities, sales, conversion funnel, marketing ROI (cost per lead), lead to opportunity conversion rate, and marketing contribution to revenue Grow new leads, including marketing qualified leads, by converting traffic through calls-to-action, landing pages, and lead generation content. Manage email campaigns, including template design, calls-to-action, and content used in email sends. Create and maintain reports on marketing, sales, and support activities to measure effectiveness and business impact. Maintain strong relationships with department heads (Sales, Solutions, Product Management, and Support) to assist with campaigns, events, product launches, etc.

Qualifications

Education:

Degree in marketing or equivalent combination of education and experience.

Experience:

3+ years of in-house or agency experience managing digital marketing 3+ years implementing and managing marketing automation technology. Marketo experience is a must Advanced user of Marketo and Salesforce (certification an asset) Proven success building B2B marketing funnel, implementing lead handoff process, and monitoring ROI targets Strong understanding of the lead management processes and technologies Experience in a high technology environment considered an asset

Skills:

High energy, a positive attitude, and an unshakeable smile Self-starter, adaptable, and a quick study Outstanding English communication skills, both written and verbal Skilled at communicating with both technical and non-technical people Up-to-date with the latest marketing trends, techniques, and best practices

Compensation

We offer a competitive compensation package including extended health benefits, an RRSP program, and a fitness subsidy.

 

Recommended skills

Business Marketing
Marketing Strategies
Lead Generation
Campaigns
Digital Marketing
Marketo
Apply to this job.
Think you're the perfect candidate?
Apply on company site

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: 776743

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.