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Digital Marketing Manager

Browze Toronto, Ontario Full-Time
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Who we are

Browze is hiring! But wait, who are we?

We're a cross-border marketplace that curates unique products directly from factories overseas. In other words, we bring you the products you want at fair prices without compromising on quality, with minimal shipping costs, because we're buying directly from the factory. No markups, no middlemen. Just us.

With 2x year over year, growth, we are scaling rapidly. We're building out our teams to launch Browze into the next level of growth, so we can continue to reshape and improve the online shopping experience.

The opportunity

Reporting to and working in partnerships with the Director of Marketing, we are adding a Digital Marketing Manager to our cross-functional team. This is an opportunity to play a critical role in our mission to increase customer engagement and optimize the overall new and returning customer experience. 

As our new Digital Marketing Manager you will assist in driving strategy for your channel to accelerate growth. You will increase engagement (DAU/MAU), retention (LTV), and GMV through personalized marketing messaging across the user lifecycle and will spearhead exciting initiatives including: 

  • Owning and building out complex life cycle journeys for new customers on email and our mobile app. 
  • Increasing 1:1 personalization at scale, leveraging our mobile app analytics and tapping into customer behaviour insights.
  • Establishing a customer loyalty program. From designing the framework to identifying what success looks like.

Who you are

You have successfully launched digital retail marketing campaigns. You are both strategic and hands-on, creative, and analytical. You are passionate about data, and you understand how to pivot your strategy and update your campaigns to make the numbers work. You can map out a customer growth map and establish a steady cadence of effective marketing testing throughout the life cycle of a customer. You have direct experience building out customer journeys and managing the end-to-end experience from design and establishing metrics through to email, in-app messaging, push notifications and generating reports. 

You are an execution champion who can draw insights from sophisticated customer segmentation and determine campaign paths using a marketing automation system. You are seeking a new opportunity where you can step up to meet business challenges head-on, build the strategy to influence and inspire audiences through compelling marketing initiatives, and make your mark as a critical, digital thought leader. 

What's in it for you

Impact and influence. You will be the first in your role with a blank canvas to create a retention and engagement program. You will establish yourself as a pillar of the company, experimenting with different tactics, and expanding our reach. You will be a crucial player in our growth, as you join us during this critical moment as we push forward to take on a greater market share.

Career and skills development. You will be valued for your experience and wear multiple hats in our lean organization. You will have the autonomy to run with your ideas, introduce tools, innovate solutions to roadblocks, and forge your own learning and development path. As we scale beyond the US, expanding our reach in 40+ countries, the room to own different aspects of CRM, take on new projects and move into a management role as you potentially grow a team is in the near future for you here. 

What you bring:

  • The education. You have a Bachelor's degree in Business, Economics, Marketing, or Statistics.
  • The experience. You have 2+ years in direct-to-consumer marketing, working across multi-channel engagement, loyalty, and lifecycle programs. You have proven success in growing customer engagement and increasing customer retention through the design and delivery of complex customer journeys. You have sound knowledge of segmentation, deliverability, and CAN-SPAM laws.
  • The technical toolbox. You have expertise:
    • Using HTML and Liquid.
    • Leveraging a comprehensive CRM/marketing automation system such as Salesforce Marketing Cloud, Braze, or Oracle (Responsys).
  • The collaborative approach. You can foster healthy relationships and manage stakeholder expectations, communicating effectively across teams.

Why join us

At Browze, we foster an open collaborative culture where everyone is encouraged to bring their true self. Our purpose - to deliver quality products at low cost to consumers - drives our work; our team makes that work fun. From celebrating work successes to commemorating personal milestones, we enjoy spending time together. 

Your voice will be heard and valued. We recognize and reward our team by empowering them with the freedom to implement their ideas and the innovative tools to succeed. We offer a competitive salary and equity in the company, in addition to shoutouts, promotion opportunities, and monetized incentives based on performance. 

It’s our ability to understand our customers and our team, and rapidly pivot to respond to their needs that makes us different. You will expand your experience, influence our growth, and see your ideas implemented and come to life.

Interested in applying but not sure you meet all of the qualifications? At Browze, we understand that not everyone gains their experience the same way. If you feel you have 70% of what we are looking for, we encourage you to apply. We promise to consider your application.  

Browze is a respectful and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.  

 

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