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Marketing Analyst - Senior at Procom

Marketing Analyst - Senior

Procom Toronto, Ontario Contractor
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Marketing Analyst - Senior

On behalf of our client in the Financial Services Sector, PROCOM is looking for a Senior Marketing Analyst

Senior Marketing Analyst - Job Description

  • Deliver against the strategic 1-2-year marketing plan that is aligned to business revenue targets - within the allocated marketing budget. Monitor and manage plan through regular updates as necessary.
  • In partnership with the Director and Senior Director, manage the development and delivery of the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
  • Work collaboratively across the Marketing teams and Marketing Solutions & Client Offers, and lines of business to ensure effective growth of the overall line of business revenue plan.
  • Build and develop relationships with the key business contacts to become a trusted and valued partner in their business growth (breadth and depth of business knowledge)
  • Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
  • Ensure all marketing activities support the CIBC brand and are brand compliant.
  • In partnership with the lines of business, be the subject matter expert on all competitive acquisition and engagement insights and ensure proper integration of findings.
  • Leverage, promote and employ analytics to deliver measurable and profitable marketing initiatives - imbedding results driven learning into future initiatives for continued improvement.
  • Support the optimization of the Direct Marketing budget - maximizing channels, prospects and marketing ROI.
  • Ensure on-going communication and regular status updates on all aspects of assigned Direct Marketing activities with all key stakeholders.

Senior Marketing Analyst – Mandatory Skills

  • 5+ years of experience in an agency of client environment
  • Experience managing creative and marketing communications processes for all mediums including direct and interactive
  • Financial services experience including knowledge of retail banking products
  • Email marking experience producing client-facing communications
  • Experience managing budgets
  • Undergraduate degree - preferably for Marketing

Senior Marketing Analyst – Nice-to-Have Skills

  • Copy writing experience/familiarity
  • Understanding of how emails are created from a technical perspective

Senior Marketing Analyst - Assignment Start Date

ASAP/ 2 weeks’ notice – 13months to start, with the possibility of extension

Assignment Location

Toronto Downtown – Remote to start

 
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Job ID: 295114

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