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Marketing Automation Developer at Procom

Marketing Automation Developer

Procom Toronto, Ontario Contractor
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Marketing Automation Developer

On behalf of our Telecom client, Procom is looking for a Marketing Automation Developer.

Marketing Automation Developer– Job Description

  • As an experienced marketing automation developer, you will leverage your marketing technology expertise to improve the customer experience journey across multiple mediums.
  • Leading the end to end development and deployment of multiple campaigns, including targeted and personalized promotions on email and SMS
  • Develop & Re-imagine email campaign architecture, building personalized dynamic emails, data integrations, segmentations and quality assurance (QA)
  • Lead and execute technology integrations between marketing platforms, databases and digital systems enabling the build of personalized and dynamic customer touch points using Adobe Campaign Classic
  • Collaborate with marketing, data strategy and systems stakeholders to provide recommendations and influence adoption of new technology to maximize effectiveness of all marketing channel performance and customer engagement
  • Design trigger based journeys and workflows to deliver cross channel marketing capabilities
  • Partner with Communication teams and creative agency to deliver flawlessly executed personalized journeys
  • Collaborate with marketing stakeholders, data strategy and delivery teams to build personalized journeys

Passion for marketing technology

  • Strive to deliver exceptional customer experiences
  • Liaise with digital marketing team to integrate email programs and Adtech (DMP)
  • Lead enhancement and adoption of Adobe campaign platform for marketing need
  • Contribute to system architecture to further define and develop email system, as well as other technology/back-end systems
  • Utilize your expertise to identify scope of work and provide initial estimated timelines for projects
  • Monitor and ensure organizations compliance with relevant CASL; anti-spam and privacy regulations
  • Lead and support implementation of special web projects and initiatives as required

Marketing Automation Developer – Mandatory Skills

  • Considered an expert in system analysis or administration Adobe Campaign and/or similar MAP, using HTML, JavaScript, CSS, API Web development
  • Having built cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
  • Knowledge of tools and systems including: SQL, Saas, Unica, Google Analytics, Omniture, Adobe Audience Manager, Adobe target
  • Competent in applying contact strategy, developing A/B testing and segmentation
  • Passion for agile development and advancing through challenges
  • Flexible presentation and communications skills, able to communicate to all levels of team members frontline to executive
  • Energized by problem solving through collaboration with various stakeholders

Marketing Automation Developer – Nice to have skills

  • Experience with contentful
  • Experience creating elaborate and complex journeys
  • AMP script experience for developing dynamic emails for Google

Marketing Automation Developer – Job Duration

6 months to start

Marketing Automation Developer – Location

Remote during Covid19/ once or twice in a month from office once the office is open


Recommended skills

Software Quality Assurance (Sqa)
Java Script (Programming Language)
Hyper Text Markup Language (Html)
A/B Testing
Script (Markup)
Cascading Style Sheets (Css)
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