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Head of Marketing at Robert Half Canada

Head of Marketing

Robert Half Canada Vancouver, British Columbia Full-Time
$80,000.00 - $90,000.00 / year
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Ref ID: 05060-9502679950

Classification: Head of Marketing

Compensation: $80000.00 to $90000.00 yearly

Running a Marketing team for a trendy Vancouver retailer sound like your next career move? Take a look at this.

My client is searching for a Marketing Manager to join a passionate, thriving team.
As they expand their operations, they are seeking to add a Marketing Manager to join their tight knit team. This position is critical in the expansion of their operation. As the central contact point for the company, this role embodies the brand and is responsible for bringing the entire consumer experience to life. They are looking for a high-energy, meticulous, data-driven detail oriented with an entrepreneurial spirit.

RESPONSIBILITIES:
• Managing all marketing for the company and activities within the marketing department
• Develop the marketing strategy and tactics for the company, in line with company objectives, to get the word out about our company and drive experience in traffic to our front door.
• Unify company message and direction across all departments and in turn to our customers.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Monitor and report effectiveness of marketing campaigns.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field.

I would love to hear from you if you feel like this would be a good fit. My client is moving at lightning speed and would ideally like someone who can start asap.

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at

888.490.5565
to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2020 The Creative Group. A Robert Half Company. Numéro de permis du Québec AP-2000503.

By clicking 'Apply Now' you are agreeing to Robert Half [ Link removed ] - URL blocked - click to apply.

Recommended skills

Online Advertising
Advertising
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Campaigns
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