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Marketing Coordinator

eSSENTIAL Accessibility Toronto, Ontario Full-Time
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Who Are We?

Join the team that’s transforming the accessibility industry! We help create inclusive web, mobile, and product experiences through accessibility testing, evaluation and remediation—allowing organizations to enhance the digital experience for people with disabilities, comply with regulatory and statutory accessibility standards, and project an inclusive and disability-friendly presence. We deliver immediate impact with our assistive technology application and suite of keyboard, mouse and touch replacement tools designed to make the digital world accessible to people with physical disabilities.

There’s never been a better time to be a part of the accessibility industry, and we’re on a mission to be the primary engine that fuels innovation in this space

How you Support Our Growth

Our Marketing Coordinator sits within the marketing team and contributes to existing marketing programs while assisting with the development of new initiatives aligned with company and client goals. They have experience with a wide range of marketing functions, including communications, public relations, branding, digital marketing, sales enablement and events. They are super organized multitaskers and able to handle many diverse projects at once and meet tight deadlines.

Coordination

Assist in the development and implementation of the company’s brand strategy

Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

Prepare marketing activity reports and metrics for measuring program success

Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites

Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion

Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed

Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Marketing

Conduct research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars

Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion

Critical Thinking

“We win as a team” mentality

Look ahead and provide advice and guidance for potential future roadblocks

Cross-Functional working mindset and looping in internal expertise where needed

eSSENTIALS You Bring To The Table

Bachelor’s degree in marketing, advertising, or communications

Past work experience as a marketing coordinator or similar role

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Experience with research using data analytics software

Excellent writing, communication, and presentation skills

Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Desired But Not eSSENTIAL

Familiarity with content management systems (CMS) and customer relationship management (CRM) tools

Working knowledge of HTML and design and marketing automation software

Experience working with budgets and forecasting

 

Recommended skills

Advertising
Digital Marketing
Scheduling
Branding
Presentations
Analysis
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Job ID: 738439

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