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Product Manager - Web Marketing at Kimoby

Product Manager - Web Marketing

Kimoby Québec, Québec Full-Time
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Company profile

Kimoby develops and offers a cloud-based communication platform that allows businesses of all sizes to engage with their customers through their preferred messaging channels. Based in the bustling St. Roch neighborhood in Québec City, Kimoby is a rapidly growing company with a passionate, talented team.

Main responsibilities

The Product Manager reports to the Marketing Director and is in charge of developing and executing multi-channel inbound campaigns designed to support the buyer’s journey, from prospect to converting customers. 

The candidate will have to collaborate with the development and creative teams assigned to the website in order to work on: 

  • Kimoby’s positioning on the web
    • Analyze and improve the Website’s architecture and performance in order to maximize conversion and engagement
    • Collaborate with the Creative team in order to manage the design and build of what is, for many, their first impression of Kimoby
    • Develop and execute Web strategies
    • Understand and predict our customer’s behaviors and buying decisions
  • Lead generation and nurturing tracks
    • Responsible for optimizing SEM, web content, marketing campaigns, landing pages, social media engagement, paid social, advertising, email, lead nurture programs, setting A/B tests, and more.
    • Build campaigns within HubSpot, including configuration, list building, workflow setup, tracking, sync with Salesforce, and reporting on metrics.
  • Brand positioning
    • Manage an ABM strategy with personalization based on industry, persona, use case, and geography.
    • Conduct customer research by meeting and talking with our customers in interviews and surveys.
    • Understand the competitive landscape.
  • Online ads and retargeting
    • Manage and optimize advertising campaigns including Google Ads (search, shopping, display), Facebook, LinkedIn, etc with respect to strategies and costs.
  • Analyze site performance and provide recommendations
    • Build dashboards to track goals and measure KPIs and identify challenges and opportunities for improvement.

Candidate profile

  • Bachelor degree in Marketing, Digital Marketing or related field
  • Proven experience as a Web Marketing Manager or in a similar role
  • Proven track record managing all aspects of a successful lead generation strategy
  • Know best practices for lead generation, automation and workflow processes with a focus on revenue impact and success
  • Strong business sense with a consistent record of using analytical and data-driven methods
  • In-depth knowledge of the following advertising platforms: Google Ads, Facebook, LinkedIn, Spotify, YouTube, Adroll
  • Master Google Analytics, Google Tag Manager and remarketing and retargeting campaign follow-ups
  • Strong and creative marketing and product sense
  • Great communication skills to simplify information to various stakeholders
  • Great sense of teamwork
  • Advanced experience of Salesforce.com and Hubspot (an asset)
  • Previous experience in a web agency is considered an asset
  • Experience with Saas marketing (an asset)
  • Strong analytical skills 
  • Canadian resident (doesn't have to be located in Quebec City)

The benefits of working at Kimoby

  • Flexible work schedule
  • Possibility of working remotely
  • A dynamic team that is always striving to surpass itself
  • Abundant challenges and projects
  • Offices in the heart of Québec City’s St. Roch neighborhood, accessible by public transport
  • Possibility of paid parking or bus pass
  • Group insurance coverage from day one (with telemedicine)
  • Access to a network of private health clinics
  • Retirement plan with employer contribution:
    • 2% after 6 months 
    • 5% after 4 years
  • One-month sabbatical leave every 4 years

Visit our [ Link removed ] - URL blocked - click to apply to see all our job openings!

 

Recommended skills

Online Advertising
Digital Marketing
Advertising
Campaigns
Google Ad Sense
Social Media
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