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Manager Business Analysis, Digital Marketing & Sales at Procom

Manager Business Analysis, Digital Marketing & Sales

Procom Toronto, Ontario Contractor
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Digital Marketing Manager, Business Analysis & Sales

On behalf of our client in the Financial Services Sector, PROCOM is looking for a Digital Marketing Manager, Business Analysis & Sales

Job Description

• Directly accountable for BFS acquisition & Digital Experience through Bank’s public facing website environment, this role will continue to grow client activity in Canada through development of new capability and functionality. This position will focus on:

• Assist in project management of website development and maintenance projects, including stakeholder/legal approval and translation

• Manage and coordinate process to execute digital marketing campaigns

• Manage, coordinate and create best in class processes to manage email campaigns

• Ensure overall project tasks and deliverables are met within provided time frames

• Ensure all pages are accurate, function properly and comply with all regulatory standards and design requirements

• Generate website traffic analytics dashboards & reports for key stakeholders via Google Analytics

• Participate in execution of digital marketing objectives, including regular stakeholder and vendor meetings
• Consult with Marketing, Product teams and business stakeholders to ensure that website initiatives align with business platform strategies and deliver corresponding solutions to achieve the overall goal.

Mandatory Skills

• 10+ years of Digital Marketing, Advertising and Brand experience

• Experience running, launching and optimizing email campaigns

• Advanced knowledge of internet technologies, usability, accessibility, privacy and rich media.

• Experience managing & executing digital marketing campaigns

• Strong client focus

• Strong written and verbal communication, and presentation skills
• Advanced experience with Google Analytics &/or Google Data Studio

Nice-to-Have Skills

• Technical skills: html, javascript, .asp, perl, xml and photo editing software

• Experience in financial services industry, including previous experience with technology or digital marketing

• Web standards & guidelines experience

• Technical training on web applications

• Experience with Salesforce Marketing or Sales Cloud and Adobe Web Services

Assignment Start Date

ASAP/ 2 weeks’ notice – 12 months to start, with the possibility of extension

Assignment Location

Downtown Toronto, ON

 

Recommended skills

Advertising
Extensible Markup Language (Xml)
Hyper Text Markup Language (Html)
Java Script (Programming Language)
Marketing
Sales
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Job ID: 292824

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