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Marketing Analyst - Senior at Procom

Marketing Analyst - Senior

Procom Toronto, Ontario Contractor
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Marketing Analyst

On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Analyst

Marketing Analyst– Responsibilities

The selected resource will be responsible for providing analytical support on targeted marketing campaign initiatives.

• Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
• Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
• Significant time will be spent on coding
• QA - the successful candidate must ensure that all processes were followed and lay outs are correct before the campaign goes out
• Campaign Design & Execution - Utilize campaign design methods and tools such as IBMs Campaign Management application (previously UNICA).
• Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
• Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.

Marketing Analyst – Must have

• 3 - 5 years of experience in Database Marketing and Campaign Development
• Working with stakeholders and relationship management experience
• SAS & SQL experience
• Knowledge and experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages

Marketing Analyst– Nice to have

• Campaign management experience
• IBM Campaign Management (UNICA), or similar application experience
• Knowledge of Tableau

Marketing Analyst– Duration

7 months

Marketing Analyst– Location

Downtown Toronto / Remote
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Job ID: 295324


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