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Marketing Campaign Data Analyst

Procom Toronto, Ontario Contractor
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Marketing Campaign SAS Analyst

On behalf of our client in the financial sector, Procom is looking for a Marketing Campaign SAS Analyst

Marketing Campaign SAS Analyst - Job Details

The successful candidate will be responsible for marketing campaign analytics and execution supporting the growing needs of the Customer Strategy team within the broader Marketing Analytics Delivery group. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible - this is the role for you!

You will be working on a range of customer centric programs and communications to enhance customer experience and drive entrenchment to meet business objectives. Success in this role will be achieved by:

1. Translating key business objectives into robust technical program design that drive marketing ROI
2. Ensuring execution (i.e., campaign workflows, list creation) is developed efficiently and with excellence
3. Designing program measurement can be actioned by providing high value campaign reporting
4. Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

o Design/execute/measure high impact direct to customer onboarding marketing programs
o Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
o Execute with excellence
o Manage your project pipeline to ensure agreed upon timelines can be met
o Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
o Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Marketing Campaign SAS Analyst - Must Have Skills:

4+ yrs exp. as a Marketing Campaign Analyst (in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)

o Strong Working knowledge of HCL Unica (Campaign)
o Knowledge of SQL and SAS; knowledge of databases and data structures; knowledge of vendors and file format requirements
o Experience working with Hive, HQL, Hadoop, Python, PySpark
o Experience designing and executing successful direct marketing
o Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
o Technical and detail oriented
o Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through tools such as HCL Unica, SAS


1.) Marketing Campaign Analyst - 4 years
2.) Experience HCL UNica - 2 years
3.) Experience in SQL and SAS- 2 years
4.) Strong communications skills

Marketing Campaign SAS Analyst - Nice to Have Skills:

1.) Hadoop experience - Python and Pyspark
2.) Banking experience
3.) Familiarity with marketing preference and regulations - Casl, DNC

Marketing Campaign SAS Analyst - Work Location 

Downtown Toronto (remote working for now)

Marketing Campaign SAS Analyst - Assignment Length

1 year to start

Recommended skills

Direct Marketing
Financial Services
Marketing Analytics
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